discovering+television

I think this sentence is referring to the fact that televisions are so much more a part of our lives now than they were 30 years ago. Look at how much more our generation watches television than the last generation. Our current generation watches about 2 hours of television per day. The last generation might have watched 30 minutes per hour. Also look at the line "or that I'll turn like a beast." That line in my opinion refers to the way that television is a beast, sinking into our flesh with the claws of addiction. Television is turning our minds away from the plights of animals, and keeping us from taking action to prevent them from dieing off.